{"id":195,"date":"2026-07-13T18:56:25","date_gmt":"2026-07-13T18:56:25","guid":{"rendered":"https:\/\/www.graphicsandspace.com\/thhb-copy\/"},"modified":"2026-08-12T13:11:34","modified_gmt":"2026-08-12T13:11:34","slug":"desy-start-up-village","status":"publish","type":"post","link":"https:\/\/www.graphicsandspace.com\/de\/desy-start-up-village\/","title":{"rendered":"DESY Start-up Village (2020)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"class_list":["post-195","post","type-post","status-publish","has-post-thumbnail","hentry","category-signage"],"grid":"{\"colCount\":12,\"colGutter\":2,\"rowGutters\":[2,1,2,2,2,5],\"frameMargin\":5,\"leftFrameMargin\":6,\"rightFrameMargin\":6,\"topFrameMargin\":\"0\",\"mus\":{\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\",\"topFrameMu\":\"px\",\"bottomFrameMu\":\"px\",\"frameMu\":\"%\"},\"bottomFrameMargin\":80,\"rowAttrs\":[{\"relid\":1,\"row100vh\":true,\"bgimage\":{\"attid\":228,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk.jpg\",\"sizes\":{\"_2560\":{\"w\":2560,\"h\":1920,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-2560x1920.jpg\"},\"_1920\":{\"w\":1920,\"h\":1440,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-1920x1440.jpg\"},\"_1280\":{\"w\":1280,\"h\":960,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-1280x960.jpg\"},\"_1024\":{\"w\":1024,\"h\":768,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-1024x768.jpg\"},\"_768\":{\"w\":768,\"h\":576,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-768x576.jpg\"},\"_512\":{\"w\":512,\"h\":384,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-512x384.jpg\"},\"_265\":{\"w\":265,\"h\":199,\"url\":\"\/wp-content\/uploads\/2026\/07\/village-07-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-gbk-265x199.jpg\"}}}},{\"relid\":6},{\"relid\":8},{\"relid\":11},{\"relid\":13},{\"relid\":10},{\"relid\":18}],\"bgColor\":null,\"bgImage\":null,\"cont\":[{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/08\/Vector-2-2.svg\",\"align\":\"top\",\"row\":0,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"relid\":22,\"attid\":278,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/08\/Vector-2-2.svg\"},\"w\":2118,\"h\":1610,\"ar\":0.7601510859301227,\"alt\":\"\",\"zIndex\":11,\"left\":-2.0542471294363254,\"width\":105.06752348643008,\"top\":64.86658402922755,\"placeFreely\":true,\"classes\":\"overlay-tape\"},{\"type\":\"text\",\"cont\":\"

DESY Start-up Village (2020)<\/h1>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2,\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":1},{\"type\":\"text\",\"cont\":\"

Signage<\/h1>\",\"align\":\"top\",\"row\":1,\"col\":6,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3,\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":2},{\"type\":\"text\",\"cont\":\"

Client<\/h1>

Deutsches Elektronensynchotron<\/h1>

Gross floor area<\/h1>

900 sqm<\/p>

Materials<\/h1>

Flexible tape rolls, carton-based magnetic plates.<\/p>

Task<\/h1>

A unique wayfinding and graphical language for a space built from industrial sea containers to provide offices and labs for early-phase start-ups. Working within a tight budget, we designed a flexible directory and signage system using tape art. The pictograms and overall aesthetic were crafted with applying professional tape, giving the building a distinctive tape-art look. Today, our DIY-style wayfinding and signage help the building communicate its identity as a hub for new start-ups.<\/p>\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":3},{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg.jpg\",\"align\":\"top\",\"row\":2,\"col\":6,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":12,\"attid\":223,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg.jpg\",\"_1920\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1920x2560.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1280x1707.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1024x1365.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-768x1024.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-512x683.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-265x353.jpg\"},\"w\":2531,\"h\":3375,\"ar\":1.3334650335835638,\"alt\":\"From staircase to office hallway\",\"absolute_position\":false,\"textOnElement\":{\"enabled\":false,\"topLeft\":\"\",\"topCenter\":\"\",\"topRight\":\"\",\"leftCenter\":\"\",\"centerCenter\":\"\",\"rightCenter\":\"\",\"bottomLeft\":\"\",\"bottomCenter\":\"\",\"bottomRight\":\"\",\"spaceLeftRight\":10,\"spaceLeftRightMu\":\"px\",\"spaceTopBottom\":10,\"spaceTopBottomMu\":\"px\",\"enableSpacePhone\":false,\"spaceLeftRightPhone\":10,\"spaceLeftRightPhoneMu\":\"px\",\"spaceTopBottomPhone\":10,\"spaceTopBottomPhoneMu\":\"px\",\"verticalOffsetCenter\":0,\"verticalOffsetCenterMu\":\"px\",\"verticalOffsetCenterPhone\":0,\"verticalOffsetCenterPhoneMu\":\"px\",\"darkGradientAtTop\":false,\"darkGradientAtBottom\":false,\"darkGradientAtTopColor\":\"#000000\",\"darkGradientAtBottomColor\":\"#000000\"},\"caption\":\"

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DESY Start-up Village (2020)<\/h1>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2,\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":1},{\"type\":\"text\",\"cont\":\"

Signage<\/h1>\",\"align\":\"top\",\"row\":1,\"col\":6,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3,\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":2},{\"type\":\"text\",\"cont\":\"

Client<\/h1>

Deutsches Elektronensynchotron<\/h1>

Gross floor area<\/h1>

900 sqm<\/p>

Materials<\/h1>

Flexible tape rolls, carton-based magnetic plates.<\/p>

Task<\/h1>

A unique wayfinding and graphical language for a space built from industrial sea containers to provide offices and labs for early-phase start-ups. Working within a tight budget, we designed a flexible directory and signage system using tape art. The pictograms and overall aesthetic were crafted with applying professional tape, giving the building a distinctive tape-art look. Today, our DIY-style wayfinding and signage help the building communicate its identity as a hub for new start-ups.<\/p>\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"absolute_position\":false,\"zIndex\":3},{\"type\":\"img\",\"cont\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg.jpg\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":12,\"attid\":223,\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg.jpg\",\"_1920\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1920x2560.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1280x1707.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1024x1365.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-768x1024.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-512x683.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/07\/village-01-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-265x353.jpg\"},\"w\":2531,\"h\":3375,\"ar\":1.3334650335835638,\"alt\":\"From staircase to office hallway\",\"absolute_position\":false,\"textOnElement\":{\"enabled\":false,\"topLeft\":\"\",\"topCenter\":\"\",\"topRight\":\"\",\"leftCenter\":\"\",\"centerCenter\":\"\",\"rightCenter\":\"\",\"bottomLeft\":\"\",\"bottomCenter\":\"\",\"bottomRight\":\"\",\"spaceLeftRight\":10,\"spaceLeftRightMu\":\"px\",\"spaceTopBottom\":10,\"spaceTopBottomMu\":\"px\",\"enableSpacePhone\":false,\"spaceLeftRightPhone\":10,\"spaceLeftRightPhoneMu\":\"px\",\"spaceTopBottomPhone\":10,\"spaceTopBottomPhoneMu\":\"px\",\"verticalOffsetCenter\":0,\"verticalOffsetCenterMu\":\"px\",\"verticalOffsetCenterPhone\":0,\"verticalOffsetCenterPhoneMu\":\"px\",\"darkGradientAtTop\":false,\"darkGradientAtBottom\":false,\"darkGradientAtTopColor\":\"#000000\",\"darkGradientAtBottomColor\":\"#000000\"},\"caption\":\"

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Staircase<\/p>\"},{\"type\":\"img\",\"attid\":253,\"cont\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg.jpg\",\"sizes\":{\"full\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg.jpg\",\"_3200\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-3200x2400.jpg\",\"_2560\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-2560x1920.jpg\",\"_1920\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1920x1440.jpg\",\"_1280\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1280x960.jpg\",\"_1024\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-1024x768.jpg\",\"_768\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-768x576.jpg\",\"_512\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-512x384.jpg\",\"_265\":\"\/wp-content\/uploads\/2026\/07\/village-06-signage-leitsystem-tape-art-graphics-and-space-kelka-rosenburg-265x199.jpg\"},\"w\":3255,\"h\":2441,\"ar\":0.7499231950844855,\"alt\":\"Hallway to conference rooms and mail\",\"caption\":\"

Hallway to conference rooms and mail<\/p>\"}],\"addtostart\":false,\"randomOrder\":false,\"showMoreButton\":false,\"showMoreButtonStyle\":\"laybutton1\",\"moreButtonText\":\"Load More\",\"moreButtonAlignment\":\"center\",\"moreButtonSpaceTop\":20,\"nightMode\":false,\"roundedCorners\":0},\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":7},{\"type\":\"text\",\"cont\":\"

Work with us<\/a><\/p>\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":20,\"absolute_position\":false,\"frameOverflow\":\"\",\"zIndex\":8}]}","_links":{"self":[{"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/posts\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/comments?post=195"}],"version-history":[{"count":0,"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/posts\/195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/media\/228"}],"wp:attachment":[{"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.graphicsandspace.com\/de\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}